I don't know why, Vovox have pulled on my nerves from the moment I heard of them.
After "inventing" the unshielded audio cable, now:
Matched Pairs
To avoid even the smallest risk of audible differences, we offer matched pairs of cables. We guarantee, that these cables are from the same production lot and that they consequently are as identical as possible. Matched pairs of cables come in a nice, handy box.
It is probably not really new, but I just saw of it today.
After "inventing" the unshielded audio cable, now:
Matched Pairs
To avoid even the smallest risk of audible differences, we offer matched pairs of cables. We guarantee, that these cables are from the same production lot and that they consequently are as identical as possible. Matched pairs of cables come in a nice, handy box.
It is probably not really new, but I just saw of it today.