Out of the time-honored freshman micro-economics formula: Price = Cost + Profit! :wink:
This is pretty intuitive. The part that people aren't used to is considering ALL the costs involved when you're a factory: (besides the cost of materials, which is all that we see on our end as DIYers) rent, utilities, marketing, advertising, employee salaries, R&D, manufacturing equipment, safety compliance testing, accounting, legal expenses, taxes, insurance, product distribution, post-sale support, et cetera, et cetera). To us it's like "What? $2500 for 300 bucks worth of parts?!?!". To them, it's more like "Gee, are you sure we can't raise the price by .6% to help fray the cost of X, Y and Z? That's really gonna hurt...".
Peace,
Al.