Well, I get the dumass award. As I see now the top of the relay says "bottom view" as well. pretty ilogical method -they might as well put nothing on the component other than part #.
Arrrrggggg!
I have 8-10 PCBs made with this layout. Since they are home-made PCBs I am not sure if solder will stick from above if I put them under the board.
Sorry for bothering everyone on this.
I tried -24v to ground ref. and it switched. I reversed the diode as well. Now I can temporarily test these babies.