but when i push play both the supply reel and the take up reel turn on as if i pushed fastforward and rewind at the same time (both motors spin slightly slower than if i were to push fast forward or rewind, but not much slower). the motors are spinning fast and in the opposite direction (right, takeup reel spins counterclockwise, left supply reel spins clockwise). WHAT THE HELL?
Believe it or not, that sounds exactly right, as I read your description.
You need backtension, so the supply reel pulls backwards.
You need takeup, so the takeup reel turns forwards.
unloaded, they will speed up to approaching fast-wind speeds... but it's not the SPEED similarity that matters, it's the TORQUE. Try holding the spool while you hit play, You should find that the FORCE of the motor is vastly less, even though the final -unloaded- speed is similar.
How do you know that the pinch roller is good? -Is it running fast or slow, and is the tape gummy?
Unless you have a mildly catastrophic error, most machines will play on-speed reliably, but an aging pinch roller, or a polished capstan, coupled with friction from old tape, and you've got speed problems.
-Do you even have tape on it, or are you trying to suss it out without tape and are letting yourself make erroneous assumptions perhaps?
Keith