I ask because our company is looking for a new product and a couple of us engineers have come up with an idea that involves much of the same design and manufacture principles of cheap, easy to manufacture and test, looks good, is easy to use and is fairly reliable. We gave a presentation to the VP and he has done something very untraditional..
He gave us the go ahead to build our business plan for ourselves!
This won't include marketing or management, just a group of engineers with a plan and a partial working prototype! If we can get the COB around 1/3rd of the intended sales price, we will get the green light to complete the product. This is a huge undertaking but will be greatly rewarded. The design is already half working with only a month's work(very very very quick by company standards) and believe that the rest of the circuit design will only take another month. The bulk of the time will be the business plan and the details of the manufacturing plan as well as test/verification planning.