I finally found out how this sort of audiophile scam works - it goes like this:
The Company makes an insanely high priced esoteric cable range that costs thousands for each cable, with all kinds of exotic construction and claims.
The same company makes another vastly overpriced cable range that costs several hundreds of dollars per cable.
The cable that actually is fine and that will do the job perfectly for anyone actually costs 10's of dollars per meter. The Company does not make cables like this.
The company doesn't really expect anyone to buy the ultra high priced range, except for the odd absolute sucker with no brains and lots of money. This is cream.
The sting comes in the Hi-Fi store, and goes like this: Customer comes in and asks for cables, expecting to spend maybe $50.00 for a good quality audio cable. He feels that he is doing the "right thing", rather than buying cheap High st. store cables for his expensive rig. The salesman shows the customer the ultra expensive cables, gushing about them, saying that they are essential to show up the "true sound" of the mark's hi-fi system. He knows full well that the mark will not be able to afford them and isn't looking for anything like this, but puts a lot of time into promoting the cables anyway. After a lot of hype and discussion, the mark says that he can't afford a thousand dollar cable, though he would love to have it, of course. At this point the salesman goes in for the kill: He says: "Look, the Company also makes a cheaper range, it is only a few hundred dollars per cable, it is 95 percent as good as the thousand dollar leads, you will be really happy with them, you will get close to the esoteric magic of the thousand dollar cables for only a few hundred dollars! You will actually save around $800.00 and still have almost the same performance!
Suddenly, to the mark, who had been sensitised to talking about cables costing thousands, a cable costing hundreds of dollars seems like a good deal. The $50.00 cable he came in to buy now seems cheap and tawdry, and if he gets it he will be missing out on all the benefits of the beautiful Company cables. Out comes the credit card, and another sucker walks out of the Hi-fi shop a few hundred bucks lighter.