That's the excuse the mktg department has found to counter the objections of those who are hurt by this megalomaniac waste (I am!).
[/quote]
well isn't almost all space exploration just that anyway? the Nasa mars mission are are pretty much the same, no? not that we are going to find anything unknown like a wonder mineral on mars promising to solve our energy crisis and send some deep space mining exploitation company in the near (read <10'000 years) future to get it to earth and save our planet....
I find the stunt (that's what I would call it) was cool, and the PR was well organized, still doesn't make me drink their stuff, uggghhh. caffeine is in real coffee.
- michael