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Bloat is a techincal term ;-)?
PDF can do MUCH more than just being an inline image. And it carries all that fat around with it.
If you have a nice PDF, and want to put the image in a message, rip it to GIF. In newer PDF readers, there is a Select Graphic tool that can put a selection on the clipboard as an image. Start an image editor and paste the clipboard into a new image. Save it as an image file on a public webserver.
Fine shades of color, like photographs of naked people or capacitors, work best as JPEG images. JPEG tries to compress the image without losing eye-detail. Line-drawings like high-contrast schematics work best as GIF: the compression is adapted to fewer colors but GIF does not try to "blend" the way JPEG does.
Here is a hasty clip from a PDF that I had handy:
PDF file
I ran into a problem. Some PDF files do NOT let you copy out of them. The Author can set a "No-Copy" flag. (This is part of the "bloat" that comes with PDF structure.) In that case, use Windows' "Ctrl-PrntScrn" keystroke (similar on Mac) to grab the whole screen, paste it into an image editor, and crop it down.