ruffrecords

Song Promotion
« on: August 09, 2018, 11:01:24 AM »
No obvious heading for this so I put it here:

I have been recording one guy on and off for over 15 years. In that time he has amassed over 200 songs  and about 15 albums all of which I have recorded. He does not gig but he would like to sell his songs to artistes who can actually do something with them but he has never really done anything to make this happen. He comes round tonight to finalise the latest album. I am inclined to suggest to him that he takes a year long break from writing and recording new songs and concentrates on selling/marketing the ones he already has. His obvious question is going to be how do we do that? I don't know. Any suggestions, tips etc?

Cheers

ian
www.customtubeconsoles.com
https://mark3vtm.blogspot.co.uk/
www.eztubemixer.blogspot.co.uk


'The only people not making mistakes are the people doing nothing'


boji

Re: Song Promotion
« Reply #1 on: August 09, 2018, 03:34:32 PM »
Since your post was being neglected, a start would be to up all the 'A side' songs to iTunes.  If he'd like to sell his soul, he can pay an advertising company with a tech department to blast social media and work SEO rankings.

Edit: How old is he? Would he try to promote himself with touring? If 'selling' is the goal he needs a social media presence first and foremost.
« Last Edit: August 09, 2018, 03:41:54 PM by boji »

bluebird

Re: Song Promotion
« Reply #2 on: August 09, 2018, 03:51:19 PM »
a start would be to up all the 'A side' songs to iTunes.

Yes, he needs to find a digital distributor. Cdbaby, Tunecore, etc. These services get your music on iTunes Amazon and Spotify etc. for about $60/year. Something like that.

Social media/you tube is vital. A website showing his songs and songwriting services. But mainly being relentless in promoting himself. It really takes a lot of time and energy. You can't just be a good songwriter and be "found" anymore. way too much noise.

ruffrecords

Re: Song Promotion
« Reply #3 on: August 10, 2018, 03:41:56 AM »
Thanks for the replies. We already have all his songs on iTunes, Spotify, Amazon, GooglePlay etc etc. This is done through RouteNote. He has a web site (which we are in the process of updating). Social media is definitely one area we need to work on. He has a Facebook account but rarely uses it.

Relentlessly promoting himself is definitely what he needs to do and that is where ideas would be welcome.  I have read that college radio is a good place to send tracks as they are more open to new artistes than the majors.

He  spent 30 or more years gigging up and down the Norfolk coast and he is now 77 so gigging is not really an option. He really wants to sell his songs to other performers.

Cheers

Ian
www.customtubeconsoles.com
https://mark3vtm.blogspot.co.uk/
www.eztubemixer.blogspot.co.uk


'The only people not making mistakes are the people doing nothing'

scott2000

Re: Song Promotion
« Reply #4 on: August 10, 2018, 08:37:27 AM »

Relentlessly promoting himself is definitely what he needs to do and that is where ideas would be welcome.  I have read that college radio is a good place to send tracks as they are more open to new artistes than the majors.

He  spent 30 or more years gigging up and down the Norfolk coast and he is now 77 so gigging is not really an option. He really wants to sell his songs to other performers.

Cheers

Ian

I wouldn't really know but, this sounds kinda like two different paths to me?

Maybe dedicated  songwriters have some different ways of working and marketing/networking ??

I think my Son told me about some site where you can upload material and people can buy licenses to use your music or something like that....??
"Give me a 25-stack of 9V batts, I'll monitor my truck's spark or fuel injection on the magic eye." PRR

ruffrecords

Re: Song Promotion
« Reply #5 on: August 10, 2018, 09:47:38 AM »
Maybe dedicated  songwriters have some different ways of working and marketing/networking ??

I think my Son told me about some site where you can upload material and people can buy licenses to use your music or something like that....??

That is basically it. He does not want to sell records/CDs/downloads. He wants to sell the rights to the song to some big name who will release it and he gets the usual writers royalty. I know there are quite a few people who do this already. He is basically a song writer rather than a performer.

Cheers

Ian
www.customtubeconsoles.com
https://mark3vtm.blogspot.co.uk/
www.eztubemixer.blogspot.co.uk


'The only people not making mistakes are the people doing nothing'

midwayfair

Re: Song Promotion
« Reply #6 on: August 10, 2018, 11:19:12 AM »
There are people in Nashville practically killing themselves every day to get a single song into the hands of a signed artist's handlers so it can end up on a record. Unless he's up for hustling 16 hours a day, 8 days a week, he's going to have to find someone he can pay to do some of that for him. So he needs to hire an agent and probably a publicist, too, who works with licensing and labels. He probably needs to go to conferences, but not the kind that are filled with people like him. He needs to find every local artist he can who plays covers and records and physically talk to them. Just this last one can take years. But an agent doesn't want to work with someone who doesn't already have a proven track record (unless his songs are really exceptional), and a publicist doesn't do anything without a tour and a great product to back up.

Pessimistically, I'm going to suggest that the world he's looking for doesn't exist anymore unless he's a firmly established writer of country music. Most small performers would rather get the royalties from their own song, even if it's mediocre, than get nothing from a better song. Most big performers that would make him money *are* the people writing the great songs and they don't need his.

A couple people have recorded covers of my songs, but they're creative commons, so they didn't have to pay for the privilege, and I know that factored into it. So if he didn't want to make money off his songs, he'd probably have an easier time. If he made friends with people in high places, he might have a chance. So back to hustling.

p.s. Even getting play on college radio is going to require hustling. If he thinks he can just mail it in with a press kit and get on the air, he's going to be disappointed. When I briefly ran a music magazine, we were extremely open to cold e-mails from unestablished artists but the stuff that got reviewed was almost always from someone with a publicist whose taste we trusted thanks to years of a proven track record. People are human and will make safe choices even when they're trying to be brave.
I'm Jon. Myself's music and things I make: jonpattonmusic.com. My band: www.midwayfair.org. [Disclaimer: PCBs of guitar pedals I've designed are sold by Madbean, 1776 Effects, and JMK PCBs.]

abbey road d enfer

Re: Song Promotion
« Reply #7 on: August 10, 2018, 01:25:26 PM »
Any suggestions, tips etc?
The academic answer is find a publisher. Nowadays, most songwriters have their own channel for placing their songs, either performing themselves or having a preferred contact with artists, so publishers are welcoming songwriters. In particular, publishers that specialized in music for picture, although traditionally anchored in instrumental music, are in demand for songs.
Who's right or wrong is irrelevant. What matters is what's right or wrong.
"The important thing is not to convince, but to give pause for thought." (B. Werber)
Star ground is for electricians.


 

Related Topics

  Subject / Started by Replies Last post
6 Replies
1814 Views
Last post March 19, 2008, 03:21:10 AM
by Mbira
0 Replies
592 Views
Last post May 25, 2010, 03:38:15 AM
by MartyMart
4 Replies
989 Views
Last post February 10, 2011, 05:35:51 AM
by V9977
3 Replies
848 Views
Last post December 31, 2011, 10:17:00 PM
by Butterylicious