Jensen Web SIte Down

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https://www.audioxpress.com/news/Jensen-Transformers-Launches-New-Website
"March 9 2015, 03:00
"Jensen Transformers announced the launch of the company’s new website at www.jensen-transformers.com"

Domain Name: JENSENTRANSFORMERS.COM  {no hyphen}
Updated Date: 2018-05-15
Creation Date: 1998-07-15
Registry Expiry Date: 2019-07-14

I suspect Jensen registered in 1998, let it expire May 2018 (because they had a new address?) , and the registrar is holding it at least to mid-2019.

Google wudda found the current site instantly. Even given the old URL in Search.

I do agree that dropping in a hyphen is a silly thing to do.

BTW: according to GoDaddy:
jensentransformers.com Estimated Value: $664
Valuable keywords: formers and trans are high value keywords with an average sale price of $3121 and $1820.
Popular keyword: trans is a widely used keyword.
Great extension: Uses the .com extension.
OTOH:
jensen-transformers.com Estimated Value: $132
 

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