http://tonereport.com/blogs/interviews/precision-tweaking-a-chat-with-james-brown-of-amptweaker
James is an old friend from our Peavey days...
JR
James is an old friend from our Peavey days...
JR
dmp said:A lot of makers were saying really cynical things - like product placement matters much more than how good the pedal actually is (i.e. such and such played this pedal so it must be good!)
Indeed the MI (musical instrument) business is all about who is using (or playing your gear). In most cases there are significant monetary considerations behind endorsements. A friend of mine ran artist relations for Peavey for a few years and some quid pro quo is involved for the bigger names. Many lesser name endorsements are just in exchange for price discounts on gear (Peavey is too cheap to give free gear to unknowns ). One thing that ticked me off was how many of my big dog recording consoles were given away to artists, who then gave them away to associates or flipped them. One time I was arguing with the company controller about not getting a proper ad budget for my consoles and he shared how little profit remained after all the consoles that were given away by Hartley. I didn't even get to use those name artists in ads,,,, because i didn't have any ad budget....dmp said:I like his attitude and what he's doing. If I bought pedals, I'd certainly look at his stuff (but I'm not in the market)
I watched a documentary on Netflix recently ("fuzz"? ) that was really interesting, but also showed how much hype & 3rd party thinking was going on in the business side. A lot of makers were saying really cynical things - like product placement matters much more than how good the pedal actually is (i.e. such and such played this pedal so it must be good!)
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