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[user 41968]

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[Rusan]

I wish I had a dollar for every time I played a cart when I was a weekend DJ at a local station back in the 90s. A fellow DJ from back then is now the manager of a radio conglomerate that simulcasts six stations of different formats from the same building, and everything's 100% different. All the ads that were then manually played on carts are now digitally pre-programmed, as is the music.

Back then, you were constantly watching and doing everything by the clock; selecting and cueing music and carts, muting and unmuting channels, reading the weather, recapping local news and sports and announcing upcoming local functions, checking the Telex, taking requests and other calls, occasionally doing live ads/mini-interviews in the studio with local business owners and organization leaders, all while trying to sound like a cool, cocky, suave fighter pilot on the air without messing up. Now, everything is prerecorded, programmed on software, and plays automatically. Makes me feel like the ancient relic that I am.

 

[Spiritworks]

Back then, radio was good. Now it's homogenized crap.

 

[fazer]

I still have a cart machine that’s set since the 90s. Built like brick shxt house.

Back then, radio was good. Now it's homogenized crap

Rant to follow:
Radio was about humanity back then. Music crossed the race gap. If it sounded good, felt good, it is good. More automation, less human. Reagan deregulated media/radio ownership. It Let Wall Street get its mitt into something run by individuals and turned it into a conglomerated segregated marketing campaign. Digital automation took the humanity out of the programs. “Never turn your back on digital and now we can add AI.
Rant over:

 

[user 41968]

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