I saw one guy make a resistive paint with a mix of graphite powder and wood glue , thats going to soften from moisture or solvents though . Years ago here there was a product available in locksmiths , Lock eze I think was the name , it was pure very finely powdered graphite , maybe some carbon added could be used to get the appropriate resistance , a masking layer sounds good , then you might be able to polish off any excess you end up adding without touching the original layer .
I found a good article once about fader production at Penny+Giles , cant remember who wrote it or where , but its goes through the whole process , granted they will have had special machines ,where you'll need to do the job by hand , its the materials and method you want to find out about .
The two other wiper plates you showed look in better condition , If you want to experiment try mixing graphite with various glues , solvents until you get something that can be painted on with a tiny brush that dries tough and can be sanded or scraped down flat and level , only experiment on an actual unit once you've found a good mix of glue ,graphite etc , in pencils the hardness or softness of the tip in determined by the amount of fine clay added in the graphite mix , it makes a difference to resistance also .
Theres a trick from guitar repairs for filling cracks dents, baking soda and super glue , a drop of glue is placed on the area then the powder is sprinkled in the gap , the process is repeated until the dent is over filled ,then its gently sanded back level , maybe a similar approach might work here ,im not saying super glue will do it , maybe try clear nail polish or cellulose based 'Dope' . Kapton tape might make a good mask . could also be advisable to experiment on carbon tracks from old potenitometers to make sure the Sh!t (slurry) sticks ;D
Maybe this can help ,
http://www.dpaonthenet.net/article/29764/Hall-effect-throttle-position-sensor-for-motorsport-applications.aspx