Do not underestimate the function of the user interface - it is of primary importance in the quest to have emulations sounding like their origin
Reason is that perceived auditory impression is strongly informed from environment cues and habits - to a degree where it sometimes resemble hallucination
This what hifi lives off. And no, it's not make-believe or want-to-believe - it's nature is suggestional, closer related to hypnotically induced hallucinations. This also why hifi discussions tends to get so emotionally heated: They actually and really HEAR that effect that we can't measure or demonstrate - and that can't be repeated in blind tests.
To understand the effect, think of that time you turned the treble up on that hihat during that wildly stressed recording session, only to later discover that eq was bypassed. Rethinking the situation, you WILL remember actually hearing the boosting going on. But as I did, you probably passed it off as a temporary flaw. It's not.
Emulation-plugin user interfacing simply harvests effects like this.
Last time I talked to one of Soft tube's development engineers, he told me that they still extract something like half the perceived sound quality from the interfacing - off course depending on how such aspect is quantified. And mind you, these guys are not kidding, if anything they're among the heavier players in good-sounding emulation business..
Another aspect forming environmental cues to plugin perfection is telling the ever-occurring very public story about how NOW the plugin is fully perfect (the old version wasn't), and with this and that celeb endorsing it, we're legitimizing your use of it..
I just recently realized that if we could somehow harvest this effect for music, not gear, we could make things shift to a whole new level.. Still working on that part though
/Jakob E.
edit:
Note that I'm not in any way implying that using this effect is limited to plugins/emulations - I see examples of pro audio hardware that heavily preys on this effect too..