[silent:arts] said:
Isn't the [...] caused by Brexit? I do think so.
Yes, of course, or rather likely, or rather not entirely unlikely, well actually maybe, but could just as well be unrelated as there have been other cases of product changes for various reasons -- either way it's only indirectly, and we want to be exact here, Brexit hasn't happened yet. (Welcome to PR speak).
I guess Toblerone wants to emphasise that their decision is not a political one -- they didn't change the product to 'punish' Britain, they simply react to a change in reality. And they sure do not want to lose Brexiteers as consumers (marketing think).
If that guy had said: 'Don't get us wrong, it's not political at all -- no, really, not meant to be political -- it's just that it costs us money if we keep the product the same -- and as we all know, there's no free lunch.' Then the world would
naturally think that it sure
was a political decision or that Toblerone is just another
greedy company that, in the 'crisis' scenario, doesn't respect people's opinions and democratically expressed political decisions. At least that's how 'PR speak' producers are taught to think.
Anyway, it's all not a big deal cos you get the 'added value' of it being easier to eat if you bite pieces off instead of breaking them off with your fingers (welcome to advertising speak).
Last but not least, because it's also funny, with some people, the 'before'/'after' sarcasm picture thing in itself
also works as free advertising (welcome to postmodern perceive and post-postmodern 4.0 advertise).
Anyway, I'm only speculating. So:
Does the T bar cost less now than before?