I recently needed to buy a new battery for my '97 stang..... not bad only the second battery replacement in some 17 years of use.
Last time I bought a sears die hard as a well known car battery brand, but these days the die hard only has an 18 month warranty which does not sound like they even trust them.
I did some WWW research and it looks like most of these are made in USA by a handful of domestic companies to keep shipping costs down.
So I did comparisons from the usual car parts suspects and all the different brand's model for my car had identical cold cranking amp specs, etc, which made me suspicious that they are all the same battery, so then I googled consumer reports about battery brands and they essentially said that brands should not be trusted since some of the highest rated and lowest rated batteries come from the same brands. This makes sense if all the brands share common designs and some battery models just happen to be more successful designs than others.
Prices for these otherwise identical batteries varied between the lowest (walmart) at $103 and as high as $129.00 from one of the car parts chains, but the more expensive brand website offered special coupons to get that price down into the ballpark of the others $110 net or so. Most offered free testing and free installation, with a core charge for the old battery $12-19.
Then I started looking at warranties and the longest was Ford, some 70 something months but i didn't bother to check their price (I don't trust the ford service department 25 miles away). To my surprise Walmart had a 5 year warranty. 3 year full replacement , and an additional 2 years with a pro-rated replacement benefit.
Since Walmart was the cheapest by a bunch, and had close to the longest warranty I decided to give them the sale. Apparently the free installation is only at the large Walmarts and I bought mine at the much closer mini-Walmart, but I am a grown man and can swap a battery all by myself.
The new battery is sweet and the car now starts like a champ even on cold days... After I got the battery in place I noticed a small sticker on top of the battery, actually a couple stickers, one said 10/14 so battery was all of about 1 month old when I bought it. The other sticker said distributed by "Johnson Controls"... cough.... Johnson controls is not distributing Walmart's "Ever-start Maxx" brand. The reality is that Johnson controls is a real deal battery company that manufactures batteries for numerous different merchants, and Ever-start Maxx is just the brand that Walmart stuck on the Johnson controls battery. Besides coming up with a cute battery brand name, the retailer decides how much warranty to provide. I noticed from looking at other Walmart batteries that some only had a 2 year warranty, while mine had the longer 3-5 year warranty. Perhaps this is based on their experience with different battery models or it's a subtle marketing thing. Clearly Sear's only 18 months discouraged me from giving them the repeat sale even though I was pleased with my last Sears battery.
So long story short, most brands are made by the same small handful of battery makers so brands do not really matter that much. I was pleasantly surprised to find that these were made in the good old USA but that is probably a logistical thing. batteries have a shelf life (do not buy one that has been on a retailers shelf for 6 months) so if manufactured in China a several week boat ride away these batteries could be around 1.5-2 months old by the time they reach the dealers shelf. Then shipping cost is not insignificant, not to mention closing the loop for recycling the old batteries so domestic factories makes some sense.
Probably TMI but not exactly what I expected.
JR
Last time I bought a sears die hard as a well known car battery brand, but these days the die hard only has an 18 month warranty which does not sound like they even trust them.
I did some WWW research and it looks like most of these are made in USA by a handful of domestic companies to keep shipping costs down.
So I did comparisons from the usual car parts suspects and all the different brand's model for my car had identical cold cranking amp specs, etc, which made me suspicious that they are all the same battery, so then I googled consumer reports about battery brands and they essentially said that brands should not be trusted since some of the highest rated and lowest rated batteries come from the same brands. This makes sense if all the brands share common designs and some battery models just happen to be more successful designs than others.
Prices for these otherwise identical batteries varied between the lowest (walmart) at $103 and as high as $129.00 from one of the car parts chains, but the more expensive brand website offered special coupons to get that price down into the ballpark of the others $110 net or so. Most offered free testing and free installation, with a core charge for the old battery $12-19.
Then I started looking at warranties and the longest was Ford, some 70 something months but i didn't bother to check their price (I don't trust the ford service department 25 miles away). To my surprise Walmart had a 5 year warranty. 3 year full replacement , and an additional 2 years with a pro-rated replacement benefit.
Since Walmart was the cheapest by a bunch, and had close to the longest warranty I decided to give them the sale. Apparently the free installation is only at the large Walmarts and I bought mine at the much closer mini-Walmart, but I am a grown man and can swap a battery all by myself.
The new battery is sweet and the car now starts like a champ even on cold days... After I got the battery in place I noticed a small sticker on top of the battery, actually a couple stickers, one said 10/14 so battery was all of about 1 month old when I bought it. The other sticker said distributed by "Johnson Controls"... cough.... Johnson controls is not distributing Walmart's "Ever-start Maxx" brand. The reality is that Johnson controls is a real deal battery company that manufactures batteries for numerous different merchants, and Ever-start Maxx is just the brand that Walmart stuck on the Johnson controls battery. Besides coming up with a cute battery brand name, the retailer decides how much warranty to provide. I noticed from looking at other Walmart batteries that some only had a 2 year warranty, while mine had the longer 3-5 year warranty. Perhaps this is based on their experience with different battery models or it's a subtle marketing thing. Clearly Sear's only 18 months discouraged me from giving them the repeat sale even though I was pleased with my last Sears battery.
So long story short, most brands are made by the same small handful of battery makers so brands do not really matter that much. I was pleasantly surprised to find that these were made in the good old USA but that is probably a logistical thing. batteries have a shelf life (do not buy one that has been on a retailers shelf for 6 months) so if manufactured in China a several week boat ride away these batteries could be around 1.5-2 months old by the time they reach the dealers shelf. Then shipping cost is not insignificant, not to mention closing the loop for recycling the old batteries so domestic factories makes some sense.
Probably TMI but not exactly what I expected.
JR