This is exactly what I thought when I saw them. "These would look cool in a video."I suspect the market here is folks shooting youtube videos or on zoom or google meets all the time who want a cool looking mic in their shot. It doesn't have to sound cool (as long as it works and is easy to use)--it just needs to look cool.
From the first look at the marketing pictures, I hadn't realised just how tiny these things are!
This image from the Behringer page itself gives a better idea:
https://mediadl.musictribe.com/media/marketing_images/P0ESZ/Image_Plug-n-Play-USB-Interface.jpg
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