Contrary to Ralph Waldo Emerson, You can build a better mousetrap but the world will "not" beat a path to your door.I finished and rolled out the Shaker Desk A/B path mastering console I've been working on for 14 years. I was hoping they would beat a path to my door, which hasn't happened. I have to work hard this new year to spread the word.
I'm most proud of the technical aspects because that was hardest stuff for me. I've realized that this is basically unimportant to the potential client. They want to know about functionality. What it does for them and why they would want to use it. I have to try to think more like a client and approach spreading the word that way. I'm not a natural salesman but this is a sink or swim moment.
So do I. I'm working on an email to send to all the A&R at labels I know. This is the first time I've ever sent out a promotional email. I figure I only have one shot so it better be right. I've realized the TapeOp ad I took out was not right. It assumed too much technical knowledge of the viewer and was about the 'what it is' rather than 'what it can do'. I have to get that right. I figure I have two short paragraphs to hold attention.@Gold, your mastering console looks impressive. Nice job! I hope they start beating on your door. Best of luck in the new year!
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