> one has a 15 watt power amp, and one has a 30 watt power amp
3dB
3dB is twice the power but 1.4 times the acoustic pressure and 1.4 times the acoustic velocity (1.4*1.4=2). At "medium" acoustic loudness, 3dB is "1.4 times as loud". 6dB would be "twice as loud". However when we say "loud", we often mean "LOUD". Up past 80-90dB SPL, your ear-muscle tenses-up almost half as fast as the pressure rises. So while 6dB is twice the pressure in the air, you need 8dB or 10dB more air pressure to get 6dB more pressure at the ear nerve after 2dB-4dB of de-sensing in the ear muscle. "10dB" is the figure large hi-fi amp makers like to use.
But remember that music is played from 72dB SPL to 120dB SPL, a 63,000:1 range of Power or a 250:1 range of acoustic pressure. So in a broad sense, 3dB is an insignificant difference. Non-electryfied musicians almost never perform the same piece twice within 3dB.
> 2*12" box, ... 1*12" box ... both using the same type ...speaker.
Two adjacent Twelves will double efficiency below 500Hz. They will have some phase addition (and subtraction!) above 1KHz, roughly +/-5dB max, but this may be inaudible on top of +/-10dB typical raggedness in large light cones.
Two speakers makes a more complicated, and often "more interesting", sound field. However when you carry a 2*12" up stairs to a gig, sound field complexity is not worth the strain. And at most better paying gigs, the customers are too drunk/stoned to appreciate sonic subtleties.
So +6dB in the lows and +3dB to possible +5dB in highs, assuming you use every last Watt available (at whatever THD you accept or find musically interesting).
> I just thought 3db is all it is for double the wattage.
Right. On the same speaker, one which does not "break-up" at these powers, a 5W Champ and a 50W Twin are 10dB different. In the same club, the Twin is barely more than "twice as loud". (The Twin is known for its twin 12" speakers: to be fair, the Champ must feed the Twin's speakers. The Champ's own 8" speaker is much smaller and lamer, which is why a stock Champ is much less than a stock Twin.)
The specific difference in this specific case is: a healthy VOX AC-30 clone with two hot Twelves has a slight chance of keeping up with a modern drum-set. A one-12 AC-15 is loud alone but can be overwhelmed by nearly any rock/pop and most jazz drummers.
A drummer can peak far over 10 Acoustic Watts (AW) but will typically average near 1AW. A "15W" in one good typical gitar-12" will make around 0.5AW. A "30W" in two 12" is more like 1.5AW. 3dB (0.5AW gitar and 1AW drums) can be significant in a direct fight, whereas it would be insignificant by itself with no reference.
In the Big Geetar Amps' heyday, PA systems sucked and the g-amps were expected to fill the room without help. That's why 2*100W + 2*8*10" Marshall Stacks happened: they will fill a football stand with level the PA systems of the day would not touch. Now that everybody and his kid brother has a 4,000 Watt PA system, the custom is for guitarists to carry a 5W-20W amp with "the right sound", and mike it to the PA system for kilowatt delivery.
> a matter of total voltage gain in the amplifier, not power.
Yes, but gain is cheap and power is costly/heavy. Since 1940, most guitar amps have ample reserve gain.
> maximum powers available from the amp -- ... something like 5% harmonic distortion
In fact I bet a buck that "15 versus 30" means "two or four EL84" with appropriate transformers. So it IS "the same amp" only doubled-up. Truth may be 10 Watts at 1% and 25W at 25%THD for one pair, with 20W and 50W on the 4-jug build. (And yes, 25% THD is common on many plucks in many e-guitar stylings.) So at the amp-power POV, it is right on 3dB difference, whatever other qualifications you may apply.