Yes all your points are correct, it's really a challenge, i was just suprised to know that someone actually
bought the idea and wants to spend millions doing so.
Well as mushy said, people like new phones, and of course companies would love to have the "monopole" of their creation
like the Iphone etc..., it's such a huge market for couple of years before someone steals the thing, that it's worth trying and
why Google is interested.
Or maybe they will just sell the idea, and something that works, and leave the rest to others while still taking something out of it,
but just pushing the idea etc... like Iphone, but without all the prosecutions etc....
Just for having somekind of "better" and "waistless" way of proposing something that everybody wants/use etc...
What i like is, for example, i still use my Galaxy S2, i had the idea of maybe changing lately, but the prices of new phones are too high,
and here in France, it's been two years now that providers have aligned their prices with one competitor and so the contracts you find now are pretty decent in terms of price and service unlimited calls etc... anyway, but they've fitted their loss in the prices of new phones, for example before that change, i had bought mine for 50Euros for a renewal of my contract, new phone is 450 now with my contract.
My galaxy S2 was getting slow too, and after a couple of drops the back plastic was going bad etc...
The Solution in my case:
Hard reset the phone, and get it to factory settings, this solved the speed of it, all kinds of useless apps were in it before, and so that doesn't help,
now no more useless apps, just what is always needed.
Made sure to save important things in the micro SD card, so still in the phone while doing so, and contacts and all were anyway saved in my email account so perfect...
Found a batterie upgrade on Amazon for about 30Euros, so a 2000mAh battery with a plastic cover beeing a little higher for allowing it to pass, and made by Samsung.
Perfect now my phone can last a little more than a day and a half.
So just to say, beside the fact that i don't like to waist and buy buy buy for no reason, i tought that this modular concept can help still giving people the, "yes i have a new phone kind of
feeling", but without changing it all, just some parts, some color design maybe etc... and voila...
I like that, but i'm not sure, as i said before, if this will really change anything. We are all very different in terms of what we want, even if mostly directed by those companies to choose...
The real problem is the temptation of course, but i'm still very curious of how this will end up.