Communicating new ideas to the old guards and dead heads will never be an easy task. People are locked into to the idea of what a record sounds like. What does it sound like. What Biff or Jill does? I THINK NOT. Look at the gear rack of any "big studio" certain processors are mandatory for credibility because it has a "sound" or the "sound". Even software developers are emulating these things to ensure a viable income. Happily will I rebel against 90% of you...that's what I do. Let's talk about it.