Well, cables are really a thing and they have a complete audiophile segment. There must be a lot of snake oil out there, but there are specs on the cables that do change the way the sound is transferred.
Conductors:
Regular Cooper.
OFC: Oxigen free cooper
Utra Pure Oxigen free cooper
OCC: Ohno continuous cast cooper, which is a technique that reduces the "cracks" between the cooper when it is made. So the transfer would be "more transparent" This is in theory what they offer.
Connectors:
Gold plated, nickel plated and Silver plated.
(Neutrik and Amphenol being the most popular ones and gold being the "standard of quality")
Solderings:
They have things also for this material. But I don't really know much about it.
Insulation:
PVC jackets, fibers, and other things.
This is the info about the cables, I'm just putting it out there, so you know whats that's cable world about. All of these aspects claim to change the sound and indeed they do change it but were are here talking about a hair of difference. No big ones.
The cables I've bought are the following, all with very little differences in noise, my opinion is based on my perception on "how they sound":
Audio envy mic cable: Expensive (not that much compared to the audiophile world 2k cables LOL) sound is good.
D'Addario Classic Mic Cable: The best for me, balanced, pure, nothing more nothing less.
Canare l-4e6s: Good sound
Audio technica Generic Cable: Sounds ok
XLR short cable (professional mic cable label tag on the cable, generic connectors probably nickel, don't even know the brand): Sounds great.
What I've found is that regardless of the connectors, soldering material or whatever, the Ultra Pure OFC are the most transparent. Tonally they just sound full and right. OCC are expensive cables, they sound just different, some how too refined (unnatural) and they are very expensive, OFC is just a regular cable, they will work as intended.