CBS referred to the 150 ohm reference as "FADER LEVEL" for some odd reason, at API, we did much of the same kinds of stuff that Rupert did, and were grateful for the dBu reference, which made it universal. I seem to remember that the equivalent of the +4 dBu into 150 ohms ended up being something in the order of +8dBm. Most of the broadcast facilities in the US used pretty heavy duty cable, as driving 150 ohms between floors would actually get a drop in level because fo the wire.
I remember when ABC moved from their facility in NY (the headquarters of the three main broadcast networks were within 4 blocks of each other in those days) to the new building, the industry was switching over to stereo, and because of space and the unavailability of the same old wire, they had to run new pairs of wires to do stereo and simply ran out of space. They also needed new studios, control rooms, etc. When they moved, they took the equipment that they wanted, sold the rest and left the wiring for the landlord to deal with... They also walked away from some very custom, cool Neve consoles that were purpose designed for what they needed.
Imagine when you see those rows of racked equipment, that there are big square holes between floors under the racks to the next floor for the wire ways, so removing the racks was impossible. This must have been when someone invented the saws-all!