squarewave said:
OMG JR. Yes, Mackie kicked you in the balls. Get over it.
You asked and I answered...
If it makes you feel better, I sincerely doubt it had anything to do with the circuitry.
why would that make me feel better... ?
The problem is that the Peavey brand never got a ton of respect from the pro-audio community.
The problem was not the pro community, ironically Peavey actually got more respect from objective professional users. It was the wannabe/posers who were too cool to be seen using Peavey
People are fickle. They buy stuff because of how it looks. How it works is important. It has to work. But as long as it does, it's actually secondary to how it looks.
Uh... I literally invested decades into this so I have some observations. Inexperienced consumers do not want to be embarrassed by their purchase, they don't want to think they made a bad choice.
If they just changed the logo alone that would have boosted sales literally 100%.
wow... don't get me started on that... The old logo known inside Peavey as the "lightning bolt" logo, was designed by Hartley on his notebook cover when he was in HS, and it looks like it. Everybody hated it except Hartley. Many of us inside preferred the new "block logo" much more modern looking and promising to not be your daddy's Peavey. Near the end of my time working in product management I was about the last PM using the new logo while every other PM had switched back to the lightning bolt logo because of threats from Melia Peavey (RIP) to not even show the new logo to Hartley for approval.
The Peavey logo looked out-dated by ~1986 (and IMO it was never cool). I grew up in the 80's when Peavey stuff was high profile in the stores.
it depends in which stores... Back then Peavey had limited distribution, and winning a Peavey dealership was like a license to print money, so Peavey enjoyed enthusiastic dealer support from Peavey dealers, disdain from those who were not authorized dealers.
However the market changed by the late 80's. One of Greg's gigs between Tapco and Mackie Designs, was consumer (AudioControl). It was there he learned about the power of advertising.
I recall Mackie's first mixer the 1604 IIRC, not much of a mixer, but a brilliant marketing campaign, supported by numerous full color, full page ads in almost every magazine you could imagine. I estimate his ad budget back then spent promoting that one SKU was approaching Peavey's total ad budget for over a thousand different SKUs. Peavey's advertising was more about promoting a brand image and more about keeping the limited distribution network of dealers happy, then selling direct to end users. Greg upset the apple cart by hard selling his one mixer as a does everything for everybody. He included an obscure function (PFL) then with advertising made it a must have feature, even though the majority of customers didn't even know what it was or what it did, but had to have it.
The dealers had a fairly easy decision to make when customers walked in with money in hand demanding to buy that magical pre-sold Mackie SKU. It was a very successful program and I still have the scars.
I still have a Renown 400 buried in my mom's attic somewhere. My impression was that Peavey stuff was popular for PA applications and cheap guitar amps. If you needed some watts, you get some Peavey stuff and put it in the background. People also get bored easily. So some new thing comes out and all of the sudden it's all-the-rage. You never had a chance.
Peaveys problem was not image but being stuck in a dealer centric business model. That (bricks and mortar) is even more obsolete today, but the wheels were falling off it even back then.
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If I haven't put you all to sleep yet with my whining, let me talk some more about advertising.
No amount of my arm waving and pointing at Mackie ads was going to get me relief, so I undertook a new strategy. Peavey operates under a very sharp pencil pricing discipline. When products are designed and released for production, there is a very precise profit calculation, approved by Hartley. I had the opportunity of a next generation re-release of a series of small mixers. To secure an advertising budget for just those mixers I included it in the price/profit calculation. I negotiated and Hartley signed off on an X dollars ad budget for every mixer shipped. Thinking my problems were over, I enjoyed a self funding ad budget that was actually working (duh). 8) Then I ran into the Peavey bureaucracy brick wall. First problem I had advised the factory scheduling guy to increase my mixer build numbers because of expected demand generated by my increased and regular advertising... But months later I had dealers calling me up direct and complaining that they can't get mixers.

I went back to the scheduling puke and asked him why he didn't schedule more units like I told him to, and he said, all the product managers tell him they will sell more but never do. :

I was ready to strangle him, but instead I took out my anger on some innocents at the gym. After I finally got him convinced to load in more schedule, the factory still dragged its feet and left me with a chronic backorder still, months later.
I finally had a face to face meeting of the minds with the factory manager. It turns out that I had shared with him at some earlier point that I would be releasing another new generation of small mixers to replace this current series a couple years in the future (something Peavey routinely does). His primitive mind could not grasp the benefit of filling all the backorder of sales between now and some vague future version come into production. He considered it a waste of his precious time to invest in a product that will get obsoleted at some future date. Guess what, every single product in his factory gets obsoleted and refreshed.
OK, this ugly journey is not over... the final insult came when a new ("empty suit", a technical term) Director of marketing took my mixer ad budget and used it for some pet project of his... I wanted to smack him but his nose was so far up Hartley's ass I might have hit Hartley by accident.
I eventually gave up when I found myself arguing with the man who has his name on all the buildings and signed my paycheck. I know that I not a marketing/advertising genius, but I knew when I was right. And even with proof my sales-funded ad campaign was working it got shut down.
You can lead a dumb horse to water, and even get it to drink some, but a really dumb horse stops drinking, even after being shown how easy it is. 8)
I really do not enjoy reliving this, Peavey had great potential and pissed it away (IMO). I have slept great ever since quitting.
JR