Most of the stuff I've done for consumer/multimedia products has used single supplies with a half-supply. Samuel's comment is sensible, although in practice for relatively simple systems it's usually not been a problem.
However, there was one early powered speaker that I used a passive tone control in, and consequently a lot of "make-up" gain. The board was single-sided and the layout guy had some op amp "-" supply current running through a piece of light trace involving the tone control and gain control ground. There was an oscillation problem as a result, which was dependent on the setting of the controls---a nasty surprise.
Of course star grounding will remedy the situation. This can be difficult to enforce when the board size is constrained and especially for single-sided boards.
One thing I do with single-supply designs is try to make the load on the half-supply as light as possible. To this end, I will use topologies where the op amp inputs are referenced to the half-supply with their non-inverting inputs if possible. When there are significant currents flowing in filter components these get tied to ground rather than the half-supply, when it doesn't upset d.c. conditions.