Twenty-eight years of hard work and dedication, twenty-eight years of spring blossoms and autumn fruits.
Another year at the turn of spring and summer, Guangdong Desheng Electronics Co., Ltd. celebrates its 28th anniversary.
In May 1995, Guangdong Desheng Electronics Co., Ltd. was established, thus beginning a path of intensive cultivation in the electroacoustic industry—from the acquisition of a microphone factory on the verge of collapse in 1995, to the commissioning of the 29,375-square-meter Desheng Industrial Park in 2007, and the construction of the 176,042-square-meter Desheng Entrepreneurship Park in 2015. Desheng has always kept pace with the times, steadily expanding its production area, gradually building a modern new factory covering an area of more than 200,000 square meters, and becoming one of the world's largest production bases for audio products.
In the 28 years of hard work, Desheng has delivered a solid track record: it has repeatedly been ranked among the top 500 manufacturing enterprises in Guangdong Province, passed the certification of “National High-tech Enterprise” and “National Intellectual Property Advantage Enterprise”, and has been awarded honorary titles such as China Well-known Trademark, Guangdong Famous Trademark, and Guangdong Excellent Brand Demonstration Enterprise.
In the midst of the trend, one must take control of the rudder.
In the 1990s, karaoke became a popular entertainment activity in China, and electroacoustic products such as microphones faced huge market demand. Mr. Yang Huilong in 1995 caught the wave and conducted in-depth market research, keenly aware of the importance of building a proprietary brand. While taking over the microphone factory, he set about developing his own brand, and Desheng was born. In the first month of being on the market, the brand achieved a turnover of 530,000 yuan, and within two years, sales doubled every month.
When the tide goes out, don't be a skinny dipper.
In 1999, with the unregulated development of the microphone market intensifying and the karaoke craze cooling down, the microphone market entered a period of stagnation. After in-depth research, it was found that the saturation of the microphone market at that time was only with respect to ordinary consumer products. To avoid being swept away by the “tide”, Desheng had to tap the market potential and invest in technological research and development. Therefore, Desheng embarked on the innovative path of transforming its microphone products from consumer-oriented to professional-oriented, introduced new talent, established a first-class acoustic research institute and central laboratory, and invested heavily in the introduction of advanced equipment and instruments to transform and upgrade its technology. Through this transformation and reform, Desheng once again ushered in a period of prosperity, and at the same time, the strong R&D reserves also laid a solid foundation for subsequent development.
Keeping pace with the times sparks a surge of momentum.
Keeping up with the times is always the main focus of the company. Desheng has always placed product quality at the center of its operations. This insistence has laid a solid foundation for the company to respond quickly to the ever-changing market environment. At the same time, this strong foundation and strength is also the driving force behind Desheng's ability to seize development opportunities.
In the future, Desheng will differentiate between its own brand and OEM production, achieving “walking on two legs” and forming two fleets, to further advance into the “high-end” industry.
Accompany DeSheng as it safeguards your sound.
Twenty-eight years of working together. DeSheng has established distribution and service points in more than 30 provinces and cities in China, and authorized after-sales service centers in 28 provinces and cities. In the 28 years since the company was established, it has established cooperative relationships with distributors in 47 countries in Asia, the Americas, Europe and Africa, with the aim of providing better and faster consultation and service to users.
Looking back on the past and looking at the present. As an industry leader, Desheng will continue to uphold the cultural values of innovation, efficiency, sharing and responsibility, carry on the mission of a national brand, join forces with peers to create a virtuous ecosystem for domestic brands, promote the positive development of the industry, and make long-term contributions to the development of the electroacoustic industry.